Companies that make decisions based on customer behaviors and demands grow more than 30% annually on average, according to Forrester.
So what are CMOs doing to really understand their customers? If they don't rely heavily on deeper data and machine-learning insights, they risk being left behind.
In this Forrester report, learn more about:
- The ways
data is becoming pervasive
- How CMOs
can innovate with new data sources
- Establishing
an insights process
Download your complimentary
Forrester report on The Future
of Marketing Insights and learn more about how marketers can
keep pace with customers’ changing behaviors.